Lebo Poonyane and Nick Binnedel

Lebo Poonyane and Nick Binnedel
GIBS Full Time Entrepreneurship challenge winner
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Wednesday, May 25, 2011

Great article: The importance of design at the BOP

Entrepreneurs that have the Bottom of the Pyramid (BOP) as they`re main target market may find this article very useful. The BOP market is just as, if not more, demanding than traditional middle market and affluent markets, and thus requires solutions that are tailored specifically for them.

Read the article here.  

Monday, May 16, 2011

Passion

Without uncontrollable passion for whatever it is you do, you will eventually fail.  Passion is the ultimate determinant of "eventual" success.